GTM outcomes partner · B2B AI and SaaS · Global

Your revenue number.
Run by a partner who is scored on it

Sales, marketing and partnerships as one function, on your side of the table, paid on outcomes.

Sixteen things land on every growth plan.
01

GTM strategy

The number your data supports, on one page, day one.

02

Marketing engine

A message the buyer believes. Meetings, not MQL counts.

03

Partnerships playbook

GSIs, SIs, BPOs, hyperscalers. Signed and selling.

04

Thought leadership and rooms

A point of view buyers quote. Stages, communities, buyer councils.

What you are up against

Sixteen things that stall a number. Most founders meet all of them.

Collected from the first ten minutes of a hundred audit calls. Tap any tile; the reality check below tells you which ones are yours.

The GTM reality check · 3 minutes · no email needed

Six taps. Your problem statement, the model that fits, and the ROI.

The same questions we ask in the first ten minutes of an audit call. Answer honestly; nobody is watching, and the result stays in your browser.

  1. 1
    Tap through six questionsStage, who sells, coverage, partners, forecast, market.
  2. 2
    Get your problem statementYour two biggest gaps, in one sentence, with the why.
  3. 3
    See the model and the ROIWhich engagement fits, 90-day numbers, Closell vs hiring in-house.
Start the check
The slide vs the CRMwhat we find in week one
Pipeline coverage
On the slide
6.0x
In the CRM
1.7x
Reps hitting quota
Planned
100%
Real
28 to 43%
New rep ramp
Planned
3 mo
Real
5.7 mo
Partners signed vs selling
Signed
5
Selling
1
Typical of the first audits we run. Same three problems at every stage: who sells, the list, the forecast.
01 · Stage

Where are you right now?

02 · Who sells

Who actually sells today?

03 · Coverage

Pipeline coverage for the next two quarters?

Qualified pipeline divided by the number you need to close.

04 · Partners

Partners in the market you want to open?

05 · Forecast

How did the last two forecasts land?

06 · Market and numbers

Where, and how big is the deal?

Your reality check
0GTM readiness

Book the call with this attached
What you get, whichever model you pick

A working revenue engine in 90 days. Not a deck.

Weeks 1 to 3
The number

Audit, ICP, message, pricing, target list. The plan on one page.

Weeks 4 to 8
Engine live

Outbound and partner outreach under your brand. First qualified conversations.

Weeks 9 to 13
Proposals out

Up to 30 conversations, 3 to 5 in proposal, first partner signed.

Month 4 on
Scale or hand over

Partners selling, team hired into a machine. Or a clean handover; it all stays yours.

Typical ranges, not promises. The number is agreed in week 3 and scored every Monday after.

The old playbook

Stop paying strangers to cold-email buyers who have never heard of you.

  1. Hire two SDRsThree months to ramp, a year to leave.
  2. Buy a lead listHalf the titles changed last quarter.
  3. Send 4,000 cold emailsSame template your competitors use.
  4. Wait for replies0.4% if the domain survives.
Your buyer’s inbox, Monday 9:04
  • Growth TeamQuick question about your Q4 prioritiesMarked as spam
  • Rep at a lead vendor{first_name}, 15 mins this week?Deleted
  • SDR, cold domainFollowing up on my last 6 emailsIgnored
  • Sales TeamExclusive offer for leaders like youUnsubscribed
  • Ex-COO, insurerIntro: you, meet the founder I mentioned at the councilReplied: Tuesday works
What buyers answer instead
Credibility

“I ran this exact rollout at two insurers in Jakarta. Happy to share what broke.”

Context

“Saw your note on the new disclosure rules. Here is how three peers handled it.”

Shared experience

“We sat at the same operators’ table in Manila. You asked about pilots...”

Distribution beyond outbound

Outbound knocks on one door at a time. We get you into the room.

Closed-door councils, stages and communities where your buyers already gather. You walk in as the voice of the category, not a vendor in the expo hall.

The shift nobody is pricing inWhat 40 buyers told us...Can we pilot this?Send me the paperBrought 3 of my clients12345Next steps from one room: 0
  1. 1Point of viewOne thesis buyers quote back. Monthly posts, a paper a quarter.
  2. 2StagesKeynotes, panels, webinars. We pitch it, build it, work the room.
  3. 3CommunitiesIndustry associations, founder and operator circles, member sessions.
  4. 4Buyer councils8 to 12 ICP practitioners. Closed door, once a quarter, per market.
  5. 5Partner networksReferral and agent networks that sell for you, on commission.
Recent roomsKeynote · JakartaAI panel · New YorkWebinar · ManilaRoundtables · across Asia
Who is in the rooms

The people your buyers already trust. Roles, not names.

A warm network built over twenty years across India, Southeast Asia, the Middle East, Europe and the US. We match the room to your market.

COO · insurer · JakartaCIO · bank · ManilaHead of Sustainability · manufacturer · PuneCFO · telco · DhakaVP Operations · logistics · SingaporeChief Digital Officer · retailer · DubaiHead of Risk · lender · MumbaiCTO · fintech · Riyadh
Partner · Big Four advisory · SingaporeAlliances lead · hyperscaler · SydneyMD · systems integrator · LondonFounder · Series A SaaS · BengaluruProcurement head · conglomerate · Kuala LumpurVP Sales · AI platform · New YorkHead of Strategy · utility · Abu DhabiGM · BPM · Cebu
Plans

Three plans. One scoreboard.

60+years of combined GTM experience across the team
Where the team has done this before
Roles held and clients served, not endorsements

Launch

For pre-seed founders with a product and no GTM budget yet.

₹2Lone time
Credited to your plan if you upgrade within 3 weeks
What you get
  • GTM strategy, ICP, message and pricing
  • Target list and outbound engine, run under your brand
  • Marketing plan for the first 90 days
  • Up to 5 warm introductions
Start with the audit
Most founders start here

Build

For seed to Series A teams opening a new market.

₹5La month
6 months
Everything in Launch, plus
  • Our full warm network, across markets
  • A partner programme with the first 5 partners
  • Marketing run for you, end to end
  • Stages, communities and a buyer council every quarter
Book a call

Scale

For funded teams that need a revenue leader now.

Custom
Fractional CRO, 2 to 3 days a week
Everything in Build, plus
  • A revenue leader in the seat
  • Forecast and board reporting
  • First sales and partner hires, hired and ramped
  • Fundraise support
Talk to us
Add-ons, on any plan
Performance marketing₹1.5 to 2.5L a month

Paid, SEO, content and events, all feeding the same pipeline.

Customer success setup₹2 to 2.5L a month

So the deals we close stay closed. Build and Scale.

Full product marketingComing soon

Positioning, launches, pricing pages and sales enablement, run for you.

Delivery and implementation programmeComing soon

Programme strategy so enterprise rollouts land on time and expand.

On every plan, we also take a share of the revenue we help close. Only after your customer pays you. GST extra.

Compare plans in detail
LaunchBuildScale
Price₹2L one time₹5L a monthCustom
Length3 months6 months6 to 12 months
Our share of revenue we help close40% of deals we bring, 20% of deals we help with10% of deals we bring, 5% of deals we help withAgreed on the call
Equity1 to 2%NoneOptional, 0.5 to 1%
Strategy, ICP, message, targets, outbound✓✓✓
Marketing plan✓✓✓
Marketing run for you–✓✓
Warm introductionsUp to 5Full networkFull network
Stages, communities, buyer councilsPoint of view only✓✓
Partner programme–✓✓
Revenue leader in the seat, board, hiring, fundraise––✓
Add-on: performance marketing₹1.5 to 2.5L a month₹1.5 to 2.5L a month₹1.5 to 2.5L a month
Add-on: customer success setup–₹2 to 2.5L a month₹2 to 2.5L a month
Add-on: full product marketingComing soonComing soonComing soon
Add-on: delivery and implementation programmeComing soonComing soonComing soon
Where this has worked

Two recent numbers. Written down, then delivered.

Speech AI · Palo Alto · India entry · 2025 to 2026

First Indian BPM logo, near-zero acquisition cost

A US speech-AI company wanted a large Indian BPM customer without building an India team. Closell sourced the opportunity through its own network, ran discovery with delivery and client teams, shaped a two-contract structure and carried it to signature. Philippines expansion is now open on the same relationship.

India revenue, first year~$220K
was $0 · no India team then, no India team now
Acquisition costNear zero
vs a typical India entry: SDRs, travel, events
Time to signatureUnder 6 months
from first conversation to two signed contracts
"Nachi opened a market we had no team in. One conversation became our first Indian BPM contract, at close to zero acquisition cost."Chief Sales Officer
AI-native CX platform · Southeast Asia entry · six months

Zero to an international pipeline in six months

No team, no references, no local-language deployment. Closell built the target list and BPM partner kit, opened enterprise conversations across Indonesia, the Philippines and Bangladesh, and took the first Bahasa deployment live.

Countries in enterprise evaluation3
was 0 · Indonesia, Philippines, Bangladesh
BPOs in partner conversations3
was 0 · partner kit built in week four
Local-language deployments live1
was 0 · first Bahasa deployment, the reference the region asks for
"Six months in, we had real enterprise conversations in three countries and a partner route we did not have before."Senior founding leader
Who runs your number

One accountable lead. A bench behind him.

Nachiket Pathki
Scored every Monday

Nachiket PathkiManaging Partner, Closell. Has carried the number.

Twenty years in enterprise GTM, the last decade selling and partnering AI. Took one platform's international revenue 10x in three years and opened five regions from zero. Behind him, senior operators across marketing, partnerships, customer success and delivery. One contract, one name on the scoreboard.

10x intl revenue, 3 yrs60+ yrs across the bench100+ partners onboarded5 regions from zero
Ask him about
The coverage number that is real, not the one on the slideWhy your first VP hire should land in a machine, not a vacuumGetting a GSI to sell, not just signHyperscaler listings as a procurement shortcutThe Monday that takes 30 minutes

Ex founder, CRO and VP Sales across conversational AI, CCaaS and enterprise SaaS. Keynotes in Jakarta, panels in New York. IIM Indore. Based in Hyderabad, on a plane most months.

How we work

Scored every Monday. Thirty minutes, one number.

The weekly loop
  • Monday, 30 minutes, one number
  • Every verdict dated, every miss explained
  • Pipeline lives in your CRM. Humans send. No spray.
Commercial terms
  • Retainers monthly in advance; success fees on cash collected
  • 12-month tail on deals we opened
  • 30 days' notice after the first 60. Playbook and pipeline stay with you.
The next 14 days
  • Day 1 · 45-minute audit call
  • Day 3 · one-page engagement note
  • Day 7 · signed, CRM export in hand
  • Day 14 · first Monday review

What Monday looks like

Thirty minutes, one number, every verdict dated. This is the shape of the review, with the figures you would see in week nine of a Build engagement.

Start the clock
GTM engine · liveBuild · SEA · week 9 of 26
01 · ICP and list
0named accounts
02 · Message
0reply rate, warm
03 · Outbound + partners
0channels live
Humans sendPartner kit
04 · Conversations
0of 30 qualified
05 · Proposals
0in flight · $120K avg
JakartaManilaDhaka
06 · The number
$0year one, re-scored
vs $380K plan +8%
Monday review
Why now

AI made outreach free. So trust became the channel.

What changed

Every competitor now sends ten thousand AI emails a week. Inboxes filter them, and buyers filter them faster.

What didn’t

Enterprise deals still close on a referral, a peer, a room. Nobody signs a $200K contract from a cold sequence.

What we do

Trusted rooms and warm intros for the opening. AI agents for the grind: research, follow-ups, the CRM, the Monday number.

Right personRight buyerRight messageRight week
Before you book

The questions every founder asks. Answered up front.

What does it cost?

Three plans. Launch is ₹2L one time, and it is credited to your plan if you upgrade within three weeks. Build is ₹5L a month for six months. Scale is custom. On every plan we also take a share of the revenue we help close, only after your customer pays you. GST extra.

Who actually does the work?

Nachi runs your number and is the name on the scoreboard. Behind him is a bench of senior operators across marketing, partnerships, customer success and delivery, pulled in as your engagement needs them. Humans send every message; nothing goes out as spray.

Do you work with our competitors?

No. We are exclusive to you in your sector for the length of the engagement.

What if the number is missed?

Every miss is dated and explained in the Monday review, with what changes next week. Success fees are paid only on cash collected, so we are paid when you are. If it is not the right shape, either side can step away with 30 days' notice after the first 60 days.

What happens to our data and pipeline?

It stays yours. The pipeline lives in your CRM from day one, the playbook lives in your drive, and both stay with you if we part ways.

How fast can we start?

Day 1 is a 45-minute audit call. Day 3 you get a one-page engagement note. Day 7 we sign and the audit starts. Day 14 is the first Monday review.

How do you get us in front of buyers beyond outbound?

Through rooms. We build your founder point of view, get you on stages and panels, into the industry communities and associations your buyers belong to, and convene a quarterly buyer council of 8 to 12 practitioners from your ICP. Referral and sales-agent networks sell on your behalf in markets where you have no team.

Where do you work?

Globally and remote-first, across time zones. We work where your buyers are, and travel when a room needs us in it.

45-minute audit callBook
Book the audit call

Your number, runway, market. Forty-five minutes.

Bring the CRM export if you have one. We will tell you on the call whether Closell is the right shape for you, and which model.

Pick a slotLive calendar, 45 minutes, your time zone.or open the calendar in a new tab

Goes to hello@closell.ai. We reply within one working day.

hello@closell.ai
+91 80088 88203
linkedin.com/in/nachipOpen